Since its formation in 2013, the Scottish Premier League has been a source of entertainment for fans in Scotland and beyond. It is known as the William Hill Premiership for sponsorship reasons and has some of the most storied clubs in world football including Aberdeen and Celtic. It has become a pivotal part of football in Europe as it remains a competitor in the important continental club championships such as the UCL (UEFA Champions League) and UEL (UEFA Europa League). The Scottish league has an impact on global sport trends and here are the different ways it does that.
Sports Betting
As an exciting and competitive league, punters are drawn to the chance of making money from placing bets on the league. This influx of punters has created a fertile ground for the testing of new betting concepts and technologies. Crypto and Tether sports betting has become a part of betting culture in Scotland. This adoption in turn has accelerated the adoption of the technology in other sports betting markets. Therefore, the advancement of betting technology will improve and make the overall experience better for punters globally.
Television and Media
Football is a great investment for televisions and media companies. It's no secret that football rights deals are lucrative when there is high viewership in the league. The Scottish Premiership has high viewing numbers which is backed by the performance of its teams in the continental competitions. This expands the price for football packages globally. Compared to their American counterparts, European leagues are said to be undervalued with a lot of revenue streams yet to be unlocked.
As “smaller” leagues like the Scottish Premier League begin to provide entertainment value worth paying for, they are bound to get more investment from television and media companies looking to get a piece of the action. As the media rights packages of the Scottish league increases, the overall value of global football will also see a value increase.
Sports Investment
Sports is nothing without investment from wealthy patrons, companies, and businesses. In recent times, football has attracted non-traditional investors like hedge funds and nation state investment funds. The strategy for these investments is to find clubs that are undervalued and purchase them while growing their value for a future sale or exit. The Scottish league provides an opportunity for foreign and local investors to capitalize on the potential for the league to explode.
Since its formation in 2013 through the merger of the Scottish Premier League and the Scottish Football League, it has continually grown in attendance and external viewership. Investors getting into the league now will be on the ground floor of a probable rocketship without a foreseeable limit. This validation of the Scottish league is a greater indicator of the strength of global football.
Ticket Pricing
The prices of tickets are a major source of revenue for football clubs. Their prices are dictated by different factors including the economy, global price standards, and club needs. Global price standards are the price of tickets in other leagues. This sets a floor below which no club is willing to go. When leagues are able to charge decent prices for tickets, they can channel the money into various areas of the club which aids development.
The Scottish league has witnessed a growth in physical and virtual attendance to their games. As more people want to attend games, this drives up the prices of tickets as economics of pricing takes over. This affects the global pricing standards and allows clubs around Europe to improve the pricing standards for their tickets.
Fans and Community
Community is a big part of football and the fans are like a giant village. As more people get interested in the Scottish league, the football community grows. There are many benefits associated with the growth of fans across different leagues. These leagues are able to charge more to advertisers who want to reach more eyeballs. In addition, it improves the size of deals clubs can sign with apparel companies who produce the kits for clubs. These and many more benefits make it easy for clubs to benefit from the growth of the league.